Challenge:

Create a youthful brand that reflects self growth, willingness to change and mature looking enough for ages 18-35 to be interested in the programme.

Solution:

The brand is an organization that mentors and empowers youths to start on their dance careers, and partner them with industry leaders to gain job access. The idea of constant growth is reflected by the modular logo, the colour orange used as their main brand colour, and the sense of motion you will find in their website and social pages.

Results:

Sign ups for the programme increased by 21%, and because of their new refined branding, they were able to charge 50% more than previous years for their programmes.