RUBATO Italian Kitchen + Bar

Challenge:

To celebrate its 12 year anniversary, Rubato wanted to elevate their brand to a “Kingsmen” status, reflecting on how they are the most premium Italian restaurant in Singapore. 

Solution:

Based on the unique selling points of the brand – high quality Italian food and tailored, personalised service, the idea of "kingsmen status" was conceived. The colour palette, typography and packaging was updated to highlight the brand's strive for perfection, with a bit of fun. Brand guidelines were set to ensure consistent brand identity through different touch points. 

Results:

122% Increase in web traffic after website redesign, and increased social media engagement by 337%!